Keeping Agile, Staying Creative in 2022

In Agency News by Rachel Briant

It’s been an interesting past few years. As we move firmly into the second quarter of 2022, we take a moment to consider how quickly the year is moving along, and to also reflect on how things are slowly (but surely) reverting to a world we once knew.

As a business that has come through a pandemic, there’s a lot to be said about the lessons of staying lean and responding in an agile manner to our clients’ changing needs (and budgets).

We’ve learnt a ton, including how to make hybrid events interesting, making content more engaging as attention spans get shorter and shorter, never getting stuck in our ways, and the importance of a good wifi network!

Here’s to the power of wearing many hats, and a network of incredible business associates who get as excited as we do about the future of the industry. 

We’ve found ourselves strategically moving further towards digital communications, and what a privilege to be able to work almost completely virtually and still deliver on our client’s needs. 

This year, we want to continue to lean into the incredible pool of creativity available to our team, and recognise the resourcefulness that we’ve adapted in response to the flux of the past few years – which will no doubt see us through into the future with more resilience and passion. 

After all, creativity may excel under pressure, but does it not also thrive through increased movement, connecting, fluidity, and prosperity?

As things are beginning to open up again, we’re grateful for the opportunity to more actively engage with our networks once more, as well as meet our clients and business associates face-to-face more regularly. 

Most of all, we are looking forward to the revival of the event sector, and have some exciting projects we are working on in this respect that we can’t wait to share with you soon!